Guinness brings Premier League Trophy closer to Kenyan fans

By Ruth Ng’ang’a

The English Premier League Trophy has arrived in Nairobi ahead of a weekend of fan events in Kisumu and the capital, giving Kenyan football supporters an opportunity to see the iconic silverware up close.

Guinness, the official beer of the Premier League, is hosting the trophy as part of its Matchday experiences, which combine trophy viewings, live screenings of matches and opportunities for fans to interact and celebrate their shared passion for football.

The trophy arrived in Kenya on October 13, with events scheduled at Dondez and Berlin Lounge in Kisumu on Friday, October 16, and at 1824 and Kettle House in Nairobi on Saturday, October 17.

The activities are aimed at bringing the Premier League experience closer to local supporters, allowing them to watch matches alongside fellow fans while enjoying the atmosphere surrounding one of the world’s most-watched football competitions.

Guinness targets local football fans

Joy Murugi, Guinness Brand Manager, said the initiative reflects the company’s commitment to providing consumers with premium football experiences.

“We remain committed to offering our consumers premium football experiences. The Premier League Trophy at Guinness Matchday elevates the event and recognises the standing of Kenya’s football fans,” said Murugi.

The events will offer supporters an opportunity to view the trophy while following the weekend’s Premier League fixtures in an environment designed to encourage fan interaction and community engagement.

The Premier League attracts audiences across hundreds of millions of homes worldwide, with its competitive matches drawing a substantial international following.

In Kenya, the competition commands a passionate fan base, with supporters following clubs and players throughout the season. The trophy’s arrival offers fans an opportunity to engage with a symbol of the competition without travelling abroad.

Guinness, first brewed in Dublin in 1759, has been available in Kenya for nearly five decades. The brand continues to use its association with the Premier League to connect with local football supporters through match screenings and related fan activities.

The weekend events in Kisumu and Nairobi form part of efforts to celebrate Kenya’s football culture by combining live football with an opportunity to see one of the sport’s most recognisable trophies.