County First Ladies unveil 2025–2028 plan to boost national impact

By Newsflash Reporter

The County First Ladies Association (CFLA) has unveiled an ambitious four-year Strategic Plan aimed at expanding its work in health, education, climate action, economic empowerment and social protection across all 47 counties.

The plan, covering 2025–2028, was launched on Thursday at the Radisson Blu Hotel in Nairobi, during an event graced by First Lady Rachel Ruto as Chief Guest.

The unveiling marks a major milestone for the association, which has spent the past decade partnering with county governments, development agencies and community groups to support maternal and child health, cancer screening, early childhood development, menstrual health and anti–gender-based violence programmes.

CFLA Chairperson and Marsabit First Lady Alamitu Guyo Jattani said the new roadmap reflects the evolving needs of Kenyan families and signals a renewed commitment to deepen impact at the grassroots level. “Behind these efforts are mothers who survived childbirth, girls who stayed in school and families who felt seen by their leaders. This Strategic Plan responds to their stories and aspirations,” she said.

Six pillars for transformative development

The Strategic Plan is anchored on six priority areas, beginning with Health and Wellbeing, which focuses on strengthening reproductive, maternal, child and adolescent health. Key interventions include family planning, immunisation, nutrition and early cancer screening.

The second pillar, Economic Empowerment, seeks to scale up financial literacy, entrepreneurship training and access to credit for women, youth and persons with disabilities—initiatives the association says will shift families “from dependency to dignity.”

Under Inclusive Education, Care and Mentorship, CFLA intends to push for equitable early learning and basic education while expanding mentorship programmes for vulnerable girls and boys.

The fourth pillar tackles the urgent challenge of Ending Gender-Based Violence and Harmful Practices, including FGM and child marriage. County First Ladies pledged to work closely with communities to strengthen a culture of safety, justice and respect.

On Climate Action and Resilience, the plan supports climate-smart agriculture, water conservation, reforestation and policies linking climate and public health. The association noted that climate change disproportionately affects women and children, making county-level interventions crucial.

The final priority area, Institutional Strengthening, focuses on improving governance, financial management, communication and learning systems within the association. CFLA also committed to professionalising its Secretariat to ensure consistent and credible service delivery.

Call for partnerships to drive grassroots progress

The association emphasised that the success of the plan will depend on strong collaboration with government, civil society, private sector actors, faith communities and philanthropic partners. It urged stakeholders to join as “co-creators of solutions” and to use CFLA as a trusted platform for reaching vulnerable populations with dignity.

“To the people of all 47 counties, we reaffirm that this Strategic Plan is about you,” the First Ladies said in a joint message.

“We commit to serve with integrity, humility and love; to build institutions rather than events; and to seek lasting transformation rather than short-lived applause.”

Chairperson Alamitu Guyo Jattani closed with a reminder of the association’s guiding principle: “We may never do all the good humanity needs, but humanity will always need the good we do—when we do it with love.”